Monday, December 8, 2008

comScore Reports Online Shopping Spike in December

Web tracking firm comScore released a report today that claims online shopping for the first five days of December was up 9% from last year.

comScore chairman Gian Fulgoni said in a released statement, "While this growth is certainly a positive development in this tough retail season, it also needs to be put into perspective. With the compressed time period between Thanksgiving and Christmas this year -- five days shorter than last year -- we need to see continued strong growth during the critical weeks between today and Christmas if this year's shopping season is to at least match that of last year."

Some of the growth online can be attributed to two websites extreme recent traffic spikes. Traffic to online retailer Amazon (AMZN) has been up 10% during the first week of December compared with last year. Apple (AAPL) has seen 29% more traffic to it's online store from this time last year.

ComScore also noted overall sales of Technology products last week rose 24%, trailing only sports and fitness products, which enjoyed 35% growth. Sales of video games, consoles and accessories rose only 9%, and sales of music, movies and videos plunged 24%.

1 comment:

Delia said...

Wonderful information..! The online shopping industry keeps growing, and more and more products are made available online.